I love what I do!

I am a highly organised and exceptional communicator who is deeply passionate about the creative process.  To lead, mentor, and support individuals and teams is what drives me in the ever-evolving world of creative direction.

With a career spanning e-commerce, editorial, and advertising, I have consistently delivered creative and management excellence for some of Australia's leading retailers and magazines.

I thrive on consulting and executing brand visual identities, partnering with both internal and external stakeholders to develop innovative creative concepts that precisely capture a brand's vision and target markets across multiple channels.

My dedication extends to building and maintaining vital networks within artistic and cultural fields, collaborating with freelance talents, and reviewing supplier costings. I am adept at developing specialist teams as needed to achieve exceptional results.

Thinking creatively and collaborating with others to strategically position and promote brand images and products for market share capture and business success is my true passion. 

I am eager to contribute my wealth of experience, leadership, and creative, continuing my journey of making brands come to life through innovative and strategic creative direction.

Over the past seven years, I've focused my expertise in the realm of Fashion E-commerce, building a skill set that includes:

* Brand Identity

* Creative Direction

* Campaign Creation & Production

* Team Coaching and Management

* Social Media Content Creation and Direction

* Proficiency in Adobe Creative Suite

My professional journey has seen me excel in the following related roles:

* Creative Director | St.Frock | (2019 - Present)

* Creative Manager | Cue | Veronica Maine | (2015 - 2019)

* Creative Producer | Nourished Life | (2016 - 2022) |

* Creative Producer | Big W | (2015 - 2016)